Creative Marketing

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Marketing/Branding/Message

Marketing the Town of Mammoth Lakes as a destination is a unique and challenging project. Our setting is among the most dramatic in the lower 48; the opportunities for outdoor recreation are unparalleled; and yet we do not have the obvious cultural, architectural and/or historical draw of some of our competing resort towns. The newly established Tourism Business Improvement District (TBID) has created an extraordinary source of funding for marketing, and has positioned Mammoth Lakes Tourism (MLT) as a potentially very powerful tool for the progress and prosperity of our town. Are we doing the best with what we have? Do we have a solid strategic/creative plan? Is the working relationship between the town and MLT the very best it could be? Is there something we could learn from other Destination Marketing Organizations?

Visit Bend (Case Study)

  • Visit Bend 2014 Marketing budget: $1.4 million (compared to est. $4 million for Visit Mammoth)
  • Mission: Visit Bend’s mission is to enhance the economic vitality of our community by promoting Bend as a year-round visitor, convention and event destination by maximizing collaborative partnerships, efficiently activating transient room tax revenue into effective sales and marketing programs, and cultivating a world-class visitor experience.
  • Values: Excellence in Stewardship of Public Funds; Optimum Trust and Relationship with the Citizens of Bend and Bend City Council; Innovation, Creativity and Excellence in All That We Do; Collaboration with Key Partners; Highest Level of Ethical Standards; Reflect the Warmth, Friendliness, and Welcoming Nature of the Community
  • Bend FY2013 Transient Room Tax revenues: $3.7 million (compared to $TK? for TOML)
  • Winter 2013-14 Visit Bend Facebook content (47k+ likes) to date: hiking, climbing, dining, events, natural attractions, trails, photography, skiing, natural history, road biking, hotels, bars, breweries, bike paths, parks, shopping, fishing, concerts, etc.

Visit Bend 2013/2014 Business Plan and Budget

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