Three Rules for Making a Town Truly Great?

[Substituting “Town” for “Company”]

From Harvard Business Review, April 2013:

Frustrated by the lack of rigorous research, we undertook a statistical study of thousands of companies, and eventually identified several hundred among them that have done well enough for a long enough period of time to qualify as truly exceptional. Then we discovered something startling: The many and diverse choices that made certain companies great were consistent with just three seemingly elementary rules:

  1. Better before cheaper—in other words, compete on differentiators other than price.
  2. Revenue before cost—that is, prioritize increasing revenue over reducing costs.
  3. There are no other rules—so change anything you must to follow Rules 1 and 2.

So if we apply this to the Town of Mammoth Lakes:

  1. How do we differentiate ourselves from other resort towns (our  competitors)?
  2. What can we do to increase revenues rather than simply cut costs?
  3. How do we change what we’ve been doing to prioritize Rules 1 and 2?

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